Understanding Real-Time Bidding: How It Works in Digital Advertising
Real-time bidding (RTB) has revolutionized digital advertising by turning the ad-buying process into a high-speed, auction-based system that occurs in milliseconds. This method allows advertisers to bid for ad space dynamically, ensuring cost efficiency, precise targeting, and real-time campaign optimization. This article explores the mechanics of RTB, its advantages, and the strategic considerations for advertisers looking to leverage […]
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